What goes into a blog post? Helpful, industry-specific content that: 1) gives readers a useful takeaway, and 2) shows you’re an industry expert.
Use your company’s blog posts to opine on current industry topics, humanize your company, and show how your products and services can help people.
Whatever your company is most known for should go right here, whether that’s bratwurst or baseball caps or vampire bat removal.
Showers & Baths
What’s another popular item you have for sale or trade? Talk about it here in glowing, memorable terms so site visitors have to have it.
Boating and Canoes
Don’t think of this product or service as your third favorite, think of it as the bronze medalist in an Olympic medals sweep of great products/services.